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Alba Botanica Partners with RecycleBank

The brand is promoting recycling and sustainable packaging during Earth month.

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By: Jamie Matusow

Editor-in-Chief

Alba Botanica is partnering with Recyclebank to motivate consumers to start recycling packaging – and support brands that use recycled packaging – during Earth month 2013.

The two organizations are issuing a coupon for use in stores for $2 off any Alba Botanica product, many of which are packaged in 100% post-consumer resin (PCR) bottles. (One of its products is shown.)

“We are passionate about recycling and committed to steadily increasing the amount of PCR materials used in our packaging,” said Sarah Galusha, director of marketing, Alba Botanica, Hain Celestial Personal Care.

She continued, “We are thrilled to be partnering with Recyclebank, which has empowered more than 4 million members and mobilized green behavior worldwide. Our goal this Earth month is to inspire people across the country to join the effort to make recycling a permanent national habit.”

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